This might sound treasonous, but the only times I've ever seen a SW episode on opening weekend were ROTJ back in '83, and Ep II last year, which was mostly for my kids. I had to wait a month for TESB to show up where I lived, and equally long for ANH. Hitting him in the pocketbook on opening weekend is a great idea in theory, but would take immense organisation in practice. Besides, the message could be so easily misinterpreted. I might sound like a pessimist, but I'm a law student so that's allowed.