Yeah, I know it was meant in the context of gaming. It just made me chuckle a bit. Also, I think the intrusiveness that was being parodied about modern gaming is also present within certain parts of the web. I don't want to get too off-topic, but you might see what I mean if you compare one of these site with the other:
http://www2.warnerbros.com/spacejam/movie/jam.htm
http://www.madagascarmovie.com/
Anyway, thanks for sharing that YouTube link. It was a bit random, but I made good points.