This tape is could be one of the sources Lucasfilm sent out to television stations. You'll be able to confirm that better once you get the tape, hopefully a label or something on the cover will have the Lucasfilm logo and some other legalese. (please post some pics) The tape contains segments which news programs could insert into their coverage. From a pre-packaged piece to small clips of Lucas and the actors talking and clips of the movie, many focusing on the Special Edition updates.
Here's an online version: