Bingowings said:
It not unusual for corporates to do that sort of thing, just look at SyFy and Blood And Chrome.
The late lamented SciFi channel has been slowly run into the ground by a bunch of idiots for years, but that's a discussion for another forum. ;)
Lucasfilm isn't a big faceless corporation like whoever owns the Universal media octopus these days. It's practically a family owned shop.