Still haven't watched the final trailer, though I did break down and urinate, and since then I just can't seem to stop. I'm not steering completely clear of the news right now, though. I thought this was a fun article.

http://batman-news.com/2012/06/21/the-dark-knight-rises-viral-marketing-continues-with-the-gotham-observer/#!prettyPhoto

At this site, Gotham's big newspaper has some interesting stories. I like the viral marketing campaigns that they've done for this and the last film. What was most especially interesting to me was the horoscope, which is obviously alluding to the various characters in the film. For those Virgos among its readers:

"Someone from your past will make a surprise appearance."

I was speculating with my nephew on the film yesterday. I really wonder if they are going to simply have flashbacks to Ra's al Ghul, or if he will somehow make an appearance. In the comics he always perpetuated his life with his Lazarus pits. He made a potential allusion in the first film about being "immortal" with "supernatural" methods. But Nolan's take is clearly more realistic than the comics, but I found it strange that Nolan chose to actually kill off Batman's most dangerous nemesis (at least in terms of worldwide influence, sanity, and perpetuity) in the very first film. Did Mr. Demon's Head survive the crash, somehow?