Consultor said:

Hi, guys. I need some very cool or very creepie anti-piracy PSAs. Something that will make people go to the theatres. Can anyone help me?

I think making good movies will make people go to the theaters.

Going to a theater is about the experience it offers.

Evidence suggests that the vast majority of those who pirate would not otherwise go to the theater.

How do we make people who may not be overly excited about a movie go watch it for £5/$10? If they are excited, they probably want to see it in it's full glory. As we've noticed, movies continue to do very very well.

Guilting people into paying money for a movie they aren't that excited about can't be that effective, either in stopping piracy or increasing theatre attendance (again, different things).

I think it would be more effective to do something pro-theater than straight up anti-piracy. Highlight the movie-going experience, contrast it with sitting in front of the computer, watching a version of the movie with Chinese subtitles. Basically make people want to go to the theater - not because they're bad people who must give their money to see a second-rate movie but because the theater is a fun and worthwhile experience.