While I've toyed with experiencing media according to its in-universe chronology. I've found that I enjoy things more when I go by publication order. Lets me get an insight into the creators changing sensibilities over the years.
The only current exception to that is I plan to start reading TOS novels according to in-universe chronology and that's just because there are so many different individuals involved. There's not much point in going by publication order.
I think I'll try to pick up ODST tomorrow but I plan to put off playing it. There's so much time between now and November. I think instead I'll start playing SWTOR more and maybe jump into Gemini Rue.