SilverWook said:

James Bond as a yank has been done already. ;)

And Bond hates being called "Jimmy". ;)

FanFiltration said:

But on a more serious note, I don't like this product placement decision at all.

Why can't he have two drinks in the story line, and they could work the beer into the story in some way as not to damage the developed and well loved cultured integrity of this iconic character?

Think back to Tomorrow Never Dies, Heineken had a big product placement deal with the film, and all it led to was promo tie ins and a bunch of broken cans in the motorcycle chase (Ala the Perrier cans in Goldeneye's tank chase). It's not really a big thing, and if you look at it-very few Bond films actually feature the martini or Bond ordering one. And it's not like they're doing traditions any longer.

That trailer is damn depressing. Because it looks and feels completely awful.

Akwat Kbrana said:

^Agreed.

I've had mixed feelings about Craig's Bond ever since his debut in Casino Royale, but this is really a bridge too far. Why not just make James Bond a blond American FBI agent while they're at it?

If they'd just admit that he's 005 I'd be perfectly fine. This new character is really some ex-SAS thug who gets promoted to being one of the other two 00 agents.