Better to have produced too few action figures than too many- if the movie had flopped, they would have gotten stuck with a lot of unwanted junk. Even in the case of TPM- they produced too much stuff, and a lot of it ended up in outlet stores like Big Lots.
No one could have predicted the popularity of SW, plus the movie tie-in-merchandising concept had not reached full maturity prior to SW.
Post #572647
- Author
- Mielr
- Parent topic
- Vintage SW newspaper ads on Ebay
- Link to post in topic
- https://originaltrilogy.com/post/id/572647/action/topic#572647
- Date created
- 31-Mar-2012, 4:08 PM