Anchorhead said:

By good old days,I mean the simple release of a film in 1977 as compared to the current style of marketing; a year-long viral campaign, three web sites, six trailers, eight pre-release one-sheets, fans emulating characters they haven't even seen yet, and cell phone apps.

things weren't any better in the 70's..

there were ads for star wars months before it came out,

novelizations prepared on release, comic books, action figures ready to go..

articles in magazines, appearances at conferences promoting it. multiple

posters, interviews, etc, etc, etc..

it was anything but simple..

later

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