DavidBrennan said:

SilverWook said:

That's a cool million or two right there? I doubt we will ever know how much they spent in total on all the advertising though.

The one thing in Lucasfilm's favor is they didn't have to make costly new film prints.

This year Super Bowl ads ran $3.5m each.

With the exception of some IMAX 70mm prints, I think that all 3D movies are now all digital.

I would like to know its advertising budget and what LFL's expectations were. Given the success of the '97 SEs and then TLK and BatB just months before it - neither of which probably had half as much advertising as TPM - I'm betting they were thinking something like 75m, with a floor of 50 and ceiling of 100. But, really, I'm just making that up, as I have no real clue.

That was the range I was expecting too. I'm surprised TPM3D did so badly, but I can't say I am disappointed.l