zombie84 said:

[....] that's a shocking disappointment for something in the Star Wars brand. That brand was once thought of as golden, untouchable, on a pedestal few if any other brands had, and now it's a struggle to just make money off of it.

Some day soon....the truth of the above quote will make me sad.

I remember being said in '08, when the horrid TCW flopped - limped in and out of theaters with nobody caring, and the few people who did see it hating it. As a SW fan, I suddenly felt foolish and lonely. I felt like, "Is this what's become of my passion: not even good enough to be the target of jokes anymore, but just this wretched, propaganda cartoon that nobody even cares about?"

I should feel similarly with TPM 3D's failure, but I'm currently so angry at the LFL shills at TheForce.net that I almost feel happy about its floppage. But I have a friend in Chicago who went to see the midnight showing, expecting a large crowd? He said it was empty - as in, a dozen people. That SW has devolved to this is indeed sad.

If only LFL would hire me, I know what to do with the brand! Yeah, right. Everybody's got solutions. It seems to me that Dave Filoni is the current point man for the SW brand, and the creepy little dude is running it into the ground, both commericaly and artistically. The 'Darth Plagueis' and Rinzler's 'Making of' books might be the lone worthwhile bearers of the "Star Wars" brand name since ROTS.