Yes, overseas markets factor in, but they don't come free. Marketing, distribution and other costs like subtitles mean that it's not pure profit. The rule of thumb is usually that a movie only breaks even domestically when its gross doubles its budget because of marketing and distribution costs, and those ratios increase in foreign territories because of the extra export work. And even with that, the film hasn't been popular overseas. In fact, as someone pointed out, only something like 5000 people in the entire country of Finland went to see it. In Turkey it made $350,000, in Iceland $30,000, in Hong Kong $200,000, in Portugal $130,000. It's done okay in the usual countries like UK, Germany, France and Australia, so they will see maybe an additional 5 or 6 million in combined profit there, but otherwise when you factor the export costs it doesn't look like there is much money being made, and it's definitiely lost money in many smaller territories. Like I said, a small profit has been made overall, but only a small one. Lucas said they were going to cancel the sequels if this "doesn't work", and it hasn't worked, it may not be a flop if you measure that term by loss or gain, but whatever gains it's made have been rather small, and that's a shocking disappointment for something in the Star Wars brand. That brand was once thought of as golden, untouchable, on a pedestal few if any other brands had, and now it's a struggle to just make money off of it.
Post #570156
- Author
- zombie84
- Parent topic
- 3D STAR WARS for the masses...has ARRIVED!
- Link to post in topic
- https://originaltrilogy.com/post/id/570156/action/topic#570156
- Date created
- 14-Mar-2012, 10:32 PM