Helen of Troy (from the Iliad) is widely known as "the face that launched a thousand ships". Thus, 1 milliHelen is the amount of beauty needed to launch a single ship.

people make up obscure units of measure all the time, I wonder if such a system could be converted to television rating. Ideally - the most basic of entertainment would have a rating of 1 milliBreakingBad.

Just finished season 1 of Homeland - I'd rate it seven hundred and fifty thousand milliBreakingBads - or 3 balls [of 4] by todays current standards.

Episode 3 of Danger 5 tonight. Can hardly wait - they often talk about it...but I don't think they'll ever kill Hitler.