Bingo,

I'll concede a lot of those points and you're right that Star Wars is more recognized than Star Trek (these days), but I'm not sure it's all positive. I also think it's fading a bit.

Which, by the way, is what I've long believed to be Lucas' main goal in constantly altering the originals - regardless of the fan's thoughts. It keeps Star Wars relevant. People (blogs, newspapers, etc) aren't usually praising the latest poorly-done CGI addition, or the sound changes, or the altered story, or the ever-changing Original Vision - but - they're talking about it. They're keeping it in the public conscience when it would have long since settled down.

Regarding recognition; I'd say the Enterprise is as recognizable as a Star Destroyer and that Beam Me Up, Scotty is as repeated a phrase as any one line in the Star Wars franchise.

I guess my point is that there is pop-culture recognition and there is appreciative recognition. Star Wars is pop-culturally recognized because Lucas has whored the thing out to obscene levels. Trek, on the other hand has always been a much more serious venture. NASA would never name one of their ships the Millennium Falcon.

I think Trek will stand the test of time. Star Wars has become far too contaminated.