Pop culture recent references on this topic: On 'Eastbound and Down' this week (s03e03), the main character gets into this Luke/Yoda speech only to find out his teammate has no clue what he's talking about. And on Whitney a week or two ago, one of the characters doesn't want to admit to her boyfriend that she's never seen Star Wars. ...In december the UK show 'Never Seen Star Wars' returned.
http://en.wikipedia.org/wiki/I%27ve_Never_Seen_Star_Wars_%28TV_series%29