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Albeit not a new idea, my suggestion would be to use the "Alien" franchise model. They released a DVD box set with both Original Theatrical editions and the Special/Director's Cut versions in the same package. Several weeks after the initial sales drive of the box set, they released individual titles (still with both versions) at a much more attractive price point than the box set. This is just smart marketing and business. They rewarded the die-hard fans with the initial holidays sales of the box set, and didn't upset the more discretionary fans by offering the individual titles weeks later, once sales leveled out on the box sets.