Yeah, I wasn't sure how exactly it would do, but I expected something closer to the $30 million range. $23 million is rather dismal. Next week might bring a bit more cash but after that it's over. This thing might have a hard time crossing the $40 million domestic mark, and if that is the case then it is a money loser. But I can't say it's unfair. In fact, it seems strangely appropriate--it's got an a+ brand name, and it's not a completely terrible film, so it deserves a bit of money and will be handed more money than it deserves, but nothing too extreme. I don't even know if I care about ANH3D enough to NOT want this to bomb. AOTC certainly will.

And, you know, thinking about it--they already have converted most of ANH3D. They have spent more than the original budget, and have been working on it since 2007 I think. They will not piss that down the toilet when they know this is the most popular film of all time after Gone with the Wind. If TPM is a failure they will still release at least the original. This whole "give me your money now or I'll kill the films you love" stuff is just a bluff designed to take money from people for something they don't even like that much.