i dont think cars 2 had as many ads as TPM3D. Then again, based on merch sales, they probably dind't need it.

as for 1997, noway were they expecting this to come close to that. probably just enough to make profit , spread good word of mouth and pay for the next conversion. apologists are probably thrilled it didn't bomb and site these numbers as 'proof' that TPM is not hated.

the thing no one seems to be talking about is this 'one film per year' strategy. its too long for 5 more movies and momentum can't carry over. plus a ton of things can change in that time.

lol, but what a way to honor the 40th anniversary of the once proud franchise formerly known as star wars - watching ROTJ and hearing "No....NOOOOOOO!!!" and seeing hayden ghost. gotta love it.