Are you guys with the bad audience in America, by any chance? I worked at a movie theater and it got to the point where I refused to watch movies with any sort of audience. I only watched my own screenings at midnight with my friends or by myself. This was around 2006 before I moved to Japan.
Aaaaand this is why you watch movies in Japan. I've never even heard people eating popcorn despite all the empty popcorn boxes after the movie. I love love LOVE going to movies in Japan. :)
But I'm surprised you guys are even going to the theaters to watch this. :P