Bingowings said:
I try to keep really good films as a rare treat so as to not spoil them.
That's been my practice as well for about 30 years. It does keep them very special. Blade Runner only on cold rainy nights, Alien only at night, The Conversation only during December, Jaws on the 4th of July, etc, etc.
My wife always goofs on my rules, but it makes the films always very special and always a continuation of the original discovery.