But there were only 2 versions of LOTR, and spaced by only a few months. So if you wanted the extended version you just had to wait a couple of months or whatever.

I just don't think that the average punter is going to shell out all that money, to what will be slight, minor changes to a film they already own. Again, the average person couldn't care less about it.

Lucas wants people to see his version of the film.......Thats the point!! People aren't gonna see his version, if no-one buys it...no-one but the real hard core SW fans..

On the other hand, if the so called Archival editions had the original versions along with the september release, a few more people are gonna be interested and spend that kind of cash.
Only a few mind.
For instance, I like LOTR, and I bought the DVD when it was released, but I couldn't give a shit about the EE.
I ilke 'em but not that much.
Same for the dumb public. They like SW and are going to get the DVD, but they ain't gonna buy it again just coz there's a few 'extra' bits in it.

But fuck it, if they do release a special, special edition of SW, no doubt I'll be mug enough to spend the cash again.