Bingowings said:

I can't wait to see Yoda in a Skoda myself.

Now that could work. And seeing as Skoda is part of VW, isn't impossible.

I can see both sides of the coin here. None's posts in this thread resonate with me, but I appreciate Alexrd's views too. I guess I'm coming at it from a certain perspective, that of a 30-something Star Wars fan who also happens to write ads (including a couple for Vodafone). So I hate this in the way a lot of Star Wars fans in their 30s hate that stupid CGI yoda and what the franchise has become, while also thinking it's a particularly weak, sloppy commercial, from an industry point of view.

Maybe Star Wars isn't 'dead', but what it once was for many people is now lost forever (and has been for some time).