none said:

Many appreciate the movie in and by itself. Anything which blemishes the universe/story, or pulls someone out of that context is unwelcomed.

Then we go back with what I said, some people have a problem with Star Wars being part of pop culture.

and you feel otherwise, congrats you've formed an opinion. On your side is that a company recent spent a rumored half a billion on a SW video game.

http://www.videogamer.com/pc/star_wars_the_old_republic/news/star_wars_old_republic_cost_ea_500m_says_analyst.html

How is that relevant for the discussion we're having?

'any press is good press'. The Any = Good arguments really only works for extremely big type properties. SW 77 was not one of those things, and that more innocent cultural item is valued higher then the washed out vehicle SW has become, by a certain subset of fandom.

I never said "any = good". I said that the ad is doing it's job.

Your icon showcases your mind set. The 'hero' who in the pilot realizes that you don't need to advertise with any specific or worthwhile cultural goal, no truth or Truth needed, just get people talking/buy your stuff. As that's the only goal, buy buy buy.

Care to explain what are the basis for your assumptions? Because that's what those claims are, assumptions.

You can have ads which accomplish two goals. The shilling of a product and the advancement of the cultural object. But in 77 there was only the goal of getting people to enjoy the movie. In many ways this romantic notion that SW was this wide eyed childlike experience could remain that way is retarded. But it's also sad that it's not really possible to experience SW in an innocent way, anymore.

And how does that relate to what we are discussing?