none said:

This allowing the SW material to be used by non-SW enhancing properties is what I think pisses people off.

But what's wrong with it? One thing is not liking the ad (I love both ads from Volkswagen, they were well done), the other is claiming that Star Wars is dead (or a similar variant) because it was used on an ad.

I just wrote that comment because the Volkswagen thread has the same complaints.

doubleofive said:

Oh, and Yoda, really? You needed to pay a lot of money to get Yoda to make that point for you?

It's not just advertising the service, but indirectly the brand too. And as an ad, it's working since we are all talking about it.