Alexrd said:

R.I.P?!

Wow, people here do have a problem with Star Wars being part pop culture... Besides, Star Wars being used for ads is nothing new.

But it's a really bad ad.

I like the VW ad with the kid vader (http://www.youtube.com/watch?v=R55e-uHQna0) and I like the Adidas Cantina ad (http://www.youtube.com/watch?v=3Zd_khk6zXo).

I just don't like crap ads. I make ads for a living - this one's crap. It uses Star Wars really, really badly, and I guess I don't like the fact that Lucas is cool with his creations getting shit on (most directors don't hold the rights so don't have a say or get overuled by third parties... George doesn't have those problems, in fact, Lucasfilm and ILM produced this turd).