SilverWook said:
Older movies shot at a lower frame rate do look like they were shot on video when those sports/game modes are engaged though. Some people may think it's cool, but it's not what most movies are supposed to look like.
Many HD sets have the thing on by default out of the box, and the off switch is usually buried deep in a sub menu. Check out most home theater setups at stores like Best Buy and the "soap opera" effect will be noticeable.
That's not at all what I'm talking about. That's interpolation, which generates new frames and I agree looks awful. It's exactly this kind of confusion that makes people say "you don't want 60fps because it will look like a soap opera."