what a lousy poster. Im not expecting all posters to look like the SW 1977 One-Sheet, but this reeks of laziness. The gold special edition poster was cool. So was the IMAX AOTC poster.

This is coming right on the heels of blu ray - i gotta believe that would dampen any motivation to pay a premium to see this in 3d for a lot of people.

I also agree with the idea that lucas is trying to blackmail people into seeing TPM by saying he won't convert other episodes if TPM bombs. it'll be interesting to see if he reiterates this as we come closer to the date.

Hard to tell how successful this will be - im wondering if that IMAX release of AOTC is a good comparison? That made $8 million in 2002 dollars < 100 screens. unlike other campaigns - there was no hiding that it was strictly a novelty; the IMAX AOTC was a pretty fun experience (if there is one takeaway from AOTC for me, at least the theatrical runs were fun interesting experiences with the crowds and different types of theatres).

if I were to guess, I would say sales far less than Lion King 3D, but = clone wars. And that would be enough to cover the costs.