Mielr wrote: The sales could actually end up being disappointing

The problem is we'll never know. The internal projections made by LFL of what they need to sell to break even or what they need to sell to fund this or that future project is something which won't leak, but what is important to them being a disappointment or a success, or if word of mouth affected sales.

I think these type of releases can't fail in the traditional sense, they will sell enough to cover their production, but LFL needs them to go beyond that to help fund their next venture. LFL is in so many different media venues (movies, tv, video games) these movie releases just give these other things a financial cushion. But if the new tv show gets pushed another few years in the future that maybe a sign of if the BD sales meet with their sales figures. but probably something else.

http://www.the-numbers.com/weekly-bluray-sales-chart

Has sales figures, which they point out are estimates. (Week 2 figures)

Rank Prev. Rank Title Units this Week % Change Total units Sales this Week Total Sales Weeks in Release

2

2
Star Wars: The Complete Saga (Episodes I-VI)
400,743

-22.19%
915,743

$32,055,439

$77,148,815

1

7

5
Star Wars Trilogy 51,850

+52.77%
- $2,073,497 -

366

8

15
Star Wars Prequel Trilogy 17,916

+66.18%
- $716,472 -

151

Star Wars is associated with 'goodness', the out cry this time placed a dent into that.