I was reading up on the THX Calibration thing. It is supposed to be an Auto Adjust setting for all of your future home electronics... an integrated chip that fixes everthing for you.
I do have to say that for strict Bluray Playback, I was happier with my old Walmart Magnavox one because it didn't have any built in video settings. I'm struggling trying to get the settings right on both my bluray player and my tv... makes it hell to calibrate... Maybe this new THX stuff will be worth it.