They withhold screenings so that they can inflate the value of a strategic re-release. 1997, 3D, etc. It becomes a special, limited-time event, with a publicity and merchandise campaign behind it.
Post #538220
- Author
- zombie84
- Parent topic
- Darth Lucas Strikes Again!
- Link to post in topic
- https://originaltrilogy.com/post/id/538220/action/topic#538220
- Date created
- 19-Sep-2011, 3:22 PM