The truth is, a lot of people really don't care if they have to watch the SE. They would like the OOT, but don't particularly feel that strongly if it's not available. And then there are a lot of fans that simply don't give a shit. They'll take the SE and be happy.

These people make up such a sizable portion of the viewing population that there are even quite a few members on this site, of all places, who fall into those categories.

So my point is: even if every regular member here boycotted the release and even if a lot of those fence sitters did too, regardless of whether you view us as a minority or majority, the blu-ray set would still sell millions of dollars. Lucas would be swimming in profit. He might be disappointed that he didn't make as much, but it's hard to complain about a cool $400 million in worldwide sales. If the set made that figure, it would be about 50% of the 2004 set--a catastrophic drop, the best-case scenario for boycotters. But it won't matter. The set is just one component of the wealth-enabling machine that is Lucasfilm. The books will still sell as they have, so will the novels and comics, and the games will continue to be best-sellers too. Then you'll have the Clone War stuff, 3D releases, whatever.

I think Frink is right to some degree. Lucasfilm smartly diversified Star Wars to such wide extent that the actual selling of the films themselves are the least-important aspect of the company right now. Lucasfilm doesn't make money off the videos, they make it from the toys and t-shirts and games and other merchandise. So if less people started buying the films they'd just re-orient their business strategy to account for the fact that their video profit margin is slightly lower than it was in the DVD era. The DVD era is a unique, probably-not-to-be-repeated era when everyone was buying films again and again, anyway, it was the height of the home video market.