Deja vu!
In the mid-90's, I used to regularly attend midnight movie marathons at my local cineplex here in Western Australia. They were always held the night before a public holiday and would involve a screening of 3 current movies, back-to-back, starting at midnight (giving us plenty of pre-drinking time) and finishing at dawn. There would usually be a choice of 3 different programs, too, so we used to screen-hop if we didn't like any particular line-up.
Anyway, it was 1997 and I guess the 'Special Editions' had all come out and done their thing. Sometime after there was a public holiday and yet another movie marathon. One of the programs was to be the Star Wars trilogy! The ads were in that weekend's papers and we were all quite keen to go (me especially, since a trilogy screening in '83 or '84 was how I first got to see EMPIRE). However, when we got to the cinema shortly before midnight on the night, we discovered that the trilogy screening had been cancelled. Why?
George Lucas.
Lucasfilm had found out about the marathon and put the kebosh on it. Needless to say, alotta folk were pretty bummed about the whole thing.