Taking the phrase "George Lucas died" and throwing it at different SW forums:
OriginalTrilogy.com : 3 results
boards.theforce.net : 44 results
lucasforums.com : 2 results (sorry it may seem to be picking on your place, but just needed a separate forums to bounce these hits off of. would have liked to use the now offlined official forums, but they're phucking still gone...)
Change 'died' to 'dies'
originaltrilogy.com : 8
boards.theforce.net : 297
lucasforums.com : 8
All this means is that were a smaller forum. If I could figure out how many posts there were and do some math, this example would be better.
Change 'dies' to 'raped'
originaltrilogy.com : 169
boards.theforce.net : 2,180
lucasforums.com : 2
...and there's inconsistencies with what google actually caches. salt grain.