Amazon's blu ray reviews - now there are more than three times as many 1* reviews as there are 5* reviews. In fact, of the 810 reviews, 68% of them are now 1*. I don't know if LFL can coerce enough employees to write favorable reviews to counter popular opinion. It is so heartwarming to see that we're not alone, and we're not crazy.
While I agree that Amazon should revamp their review process (heck, they've lumped the OT BD reviews together with the DVD reviews!), I think this is a special case. Lucas treats his films differently than every other person on the planet, and extraordinary situations require extraordinary response. This is the one case I can think of where pre-emptive action is called for if there is to be any chance of turning this titanic around.
And, on a more narcissistic note, of the 810 reviews, mine has crawled it's way up to #3.