zombie84 wrote: I think also LFL felt that the integrity of their product (e.g. the movie) was harmed by so much ridiculous levels of marketing exposure.
Wait are you trying to tell me that a national broadcast of a documentary on the making of a commercial was a bad idea?!
http://www.youtube.com/watch?v=bJLuwfOaT6A
This is a little documentary on Star Wars Episode one and Pepsi which aired on tv in 1999. The Marphalump is a alien character who is crazy about Star Wars.