They lost money and didn't want to do it again. I think also LFL felt that the integrity of their product (e.g. the movie) was harmed by so much ridiculous levels of marketing exposure.
Post #531119
- Author
- zombie84
- Parent topic
- Save Star Wars Dot Com
- Link to post in topic
- https://originaltrilogy.com/post/id/531119/action/topic#531119
- Date created
- 3-Sep-2011, 4:40 PM