Yeah but Blu-Ray sucks. HD-DVD has superior preformance since with VC-9 compression a 30 gigabit HD-DVD holds more information then a 54 gigabit Blu-Ray. While rumors of a better a better codec pursist all official statements suggest Blu-Ray will still use MPEG-2. In this way Sony is destroying Blu-Rays only advantage. Studios will most likly go for HD-DVD. HD-DVD is both cheaper and superior to Blu-Ray. Hell even the HD-DVD name is an advantage. The name Blu-Ray is oviously a reference to the formats blue lasers. Most people don't know the difference between red and blue lasers. People know what HD is and know what DVD is so something called HD-DVD will be automattically recognizable. Warner, Fox, Universal, Artisan, and Disney have all shown more intrest in HD-DVD then Blu-Ray.