TV's Frink said:

xhonzi said:

TV's Frink said:

Yeah...I thought this was well known. It's a 9 disc set, the movies on the first 6 discs and the bonus features on the last three. The OT set and the PT set are each just the 3 discs. The only bonus features for those are the two commentaries on each movie.

In defense of Lucasfilm, that's not dumb, that's a smart sales strategy. And other franchise releases (both DVD and Blu) have done something similar. It sucks, but it's business.

Is it? You're assuming at least half as many people will buy the whole set to get these bonus discs than people that would buy the OT set to get the bonus disc.

I won't be buying anything... but it would be tempting to get the OT if the bonus disc was included. Maybe your numbers work out- maybe there are 2-3 people now buying the full set for every person like me not buying anything. Maybe not.

If it wasn't a smart sales strategy, why would they do it?

wut?

They have to have research showing it works.

Maybe it's a deliberate creative decision?

Everyone save the "Lucas just trying to screw us" comments, btw.

Why? As Gaffer says, it's likely more motivated by Ego than sales anyways.