none said:
I've taken part in similar campaigns. One project was called www.freespeechforsale.com and was a CD which protest how culture is controlled, the CD was 100% recycled and according to most lawyers could not be sold. So to be heard, the CDs were droplifted. (the opposite of shoplifting, you leave the CD in the store Copies were droplifted and some of the participants were noticed but nothing major.
We can make up the design and release a .pdf which is ready to print onto stickers you can easily get in Staples or other stores. This is a form of consumer advocacy. People download and print out at home, then go do what they can.
There was a similar campaign, where a guy made up stickers which were placed at gas stations which stated 'Thank you for supporting terrorism' and had a bunch of facts about how they were linked. This is another option for this campaign, the stickers could state: "Purchasing this Blu-Ray reduces the memory of an Academy Award winning film" possibly too esoteric, so the 'This is not the 77-80-83 version' is a better angle, but do those dates register with the audience purchasing these in a store?
Set up a blog or tumblr which is the hub for the effort, and see if blogs pick up the idea, and then if people print out their own.
That's a great idea. I actually did something similar once too when I was doing promotion for a rock band- we were given flyers to stick in CD racks near the band's CDs.
What about a facebook page?