I've taken part in similar campaigns. One project was called http://www.freespeechforsale.com/ and was a CD which protest how culture is controlled, the CD was 100% recycled and according to most lawyers could not be sold. So to be heard, the CDs were droplifted. (the opposite of shoplifting, you leave the CD in the store [more on droplifting: http://droplift.org/Copies were droplifted and some of the participants were noticed but nothing major.

We can make up the design and release a .pdf which is ready to print onto stickers you can easily get in Staples or other stores. This is a form of consumer advocacy. People download and print out at home, then go do what they can.

http://www.staples.com/Staples-Sticker-Paper/product_490429

There was a similar campaign, where a guy made up stickers which were placed at gas stations which stated 'Thank you for supporting terrorism' and had a bunch of facts about how they were linked. This is another option for this campaign, the stickers could state: "Purchasing this Blu-Ray reduces the memory of an Academy Award winning film" possibly too esoteric (and the Academy is stupid), so the 'This is not the 77-80-83 version' is a better angle, but do those dates register with the audience purchasing these in a store? *EDIT* ("The 1977 Special Effects Academy Award is not present on this Blu-Ray")

Set up a blog or tumblr which is the hub for the effort, and see if blogs pick up the idea, and then if people print out their own.