timdiggerm said:
http://arstechnica.com/science/news/2011/08/users-treat-criticism-of-favorite-brands-as-threat-to-self-image.ars
This felt related to the pro-SE stuff we've seen on bluray.com and TFN, etc.
Same reason people get upset when you challenge their religion, political ideology and...
Crap. I'm still not in the politics thread.