Yeah, I know about both Identifont and WhatTheFont, but you can't use the latter one on the blurry LD image. I'll try the forums though.
And as stated, the font is clearly NOT Franklin Gothic... hence the animated GIF. ;)
EDIT:
Funnily enough your alternatives from Identifon mentioned "News Gothic" which I've tried right away:
And with some tinkering (like moving the dots of the "i"s) it matches very well. Thanks! :)