Finally got to watch this. I kinda liked it.
Compared to the other TOR trailer, it seemed less needlessly 'uber-bad-ass.' Yeah it had a dual-lightsaber and a couple Darth Mauls fighting super-Matrix style, but I can ignore that. Frankly "Jedi/Sith" is the least interesting part of the EU mythos to me.
I really liked seeing the cowboy. The EU needs more of that, and I didn't think his costume was too much more 'on the nose' than anything Han wore. (except making me ask why you'd need a hat in space?)
I wish this wasn't an MMORPG, because then I'd play it.