Lucas in my eyes sees most things as a means to keep ILM going and pushing technology. He might be funding behind the scenes some new technology to save film non-digitally. But everything since the early 90s has been to push funds into the future of media and easing it's creation. Lucas's dad dies, Lucas moves into the provider role. Recycled SW (SE, VG, PT) became the advertisements for ILM and the other divisions. Don't think these statements even by close friends and creative cohorts make an impact. It's partly a scientific endeavour why take your own time away from promotion of this goal to spend time promoting something old. Let the public do it if they value the cultural artifact that much.