Quite.
You see, the thing is, my five year old son gets a lot of enjoyment out of the films, again and again and again. Just like so many other boys his age.
And, I dare say, they'll be watching them with their five year olds kids a few decades down the line. I, personally, don't see this as a bad thing.
As for world leaders quoting the films, I wouldn't be too proud of Reagan's Star Wars project, for which Lucas attempted (and failed) to sue for improper use of the name. And didn't the Daily Express have May The Fourth Be With You as their headline when Margaret Thatcher won the 1979 election? Hmm, not so proud of that one either...