The market is relative though--many other websites give you the same quality and almost the same quantity as Hyperspace without gouging your for money. Instead of being one of the companies that gives something back, they are one of the few that are actually taking more money for the same sort of stuff other companies give away. Half of the Hyperspace content wasn't even good, either. There was an occassional premium item, like an AOTC deleted scene that was never included on the DVD and was interesting to see or the entire archive of Bantha Tracks, but this was generally exceptional. Most of it was behind the scenes prequel photos and filler interviews. Lucasfilm simply knew that some SW fans were so rabid for stuff about the upcoming film(s) that they would pay for what is essentially promotional content. They got rid of it once the prequels were over because they knew there would not be as intense an interest for whatever else would be coming out.