none said:
They're a firm from Florida, so this building doesn't really fit in with the NYC look, but since it's near Time Square they get away with it, somewhat, plus the city is changing so the look fits in part with the Disney-fication which is polluting the once vibrant city....
If by Disney-fication you mean that building looks like it's from TRON you're right.
And if by polluting you mean making more awesome you're right.
TRON RULES!