Here's a snippet of one of my recent postings on the sw.com forums in reaction to recent events:

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I really would like to know who of you didn't honestly think that this "for the very last time" thing, seemed as nothing more like some bland marketing phrase to push the sale figures a bit further? It's a common place strategy in marketing.

Stepping out to the public after a few years and then saying "Ha! This time it actually wasn't a marketing lie." is pretty lame, imho.

I like the original cuts, I like some of the changes in the SEs and I even think that George Lucas is a nice and charismatic person. He always inspires sympathy in me when I watch interviews with him.

But what I simply can't understand is his narcistic perception of an artist's perogative outweighing the cultural demands of society and I sure as hell find Lucasfilm's marketing policies rather insulting as a customer.