@____ is towards a specific user.

#____ is towards a topic.

The key with twitter is to get other people to do the whoring for you. Otherwise it's just you at the street corner on a box yelling into the wind.

That tweet Jambe mentioned earlier (but didn't include who it was from) was Kyle Newman (director of Fanboys movie) who has been pimping BE and RtJ, since he saw it. Twitter is all very cliquey. But what's great for Jambe is Newman is twitter buds with people like Katie Lucas, Bonnie Burton and the inner LFL web-core. But of course at any time anyone can use #starwars and reach a large mass of SW fandom. and that's part of the power of twitter and why it gets 'good' press.